This article originally appeared in Issue #250 of The Orange Cat. It’s a great idea. It’s best with a little planning so we’re sharing it now to give you and your little creative genius time to work your faux commercial magic. Enjoy!
So here’s the thing about the Super Bowl. When it comes down to it, only two teams make it to the big game. And when you think about it that way, it means your team probably isn’t playing. That is, if you have a team at all. And yet, one hundred million people sit down to watch the big game every winter. It is routinely logged in as the most watched American television broadcast. Tweets during the game register in the upper 20 millions.
So, what is it about this Sunday that draws us in? Is it the adrenaline rush of big sports competition? Or is it the thought of a relaxing afternoon spent in the company of friends and a big platter of hot wings? Or is it the commercials?
As we all know, Super Bowl commercials are the result of that familiar chicken-egg phenomenon. People watch the super bowl, lots of people, from all walks of life, creating the perfect opportunity for beer and chip companies (mostly) to tell them about their products, which they may or may not be consuming at that very moment. This is why advertisers are willing to spend an average of 4 million dollars for every 30 seconds of programming. That’s like getting a tiny sliver of summer blockbuster for free!
Super Bowl commercials are creative, innovative, sometimes thought-provoking, and often have huge celebrities in starring roles. Who could forget the Coke “Mean Joe Greene” ad, or the “Bud-Weis-Er “frogs, or Cindy Crawford buying a Pepsi from a vending machine? Super Bowl commercials are made by professional ad agencies and amateur contest winners alike. And we can’t get enough of them. So why not create your own Super Bowl commercial this year? In fact, why not make like Doritos and have a contest?
Let your Super Bowl party guests know ahead of time that you’ll be having a super bowl commercial contest after the game. Give each family a few simple instructions (below) and some information, and have them bring their entries on a flash drive for screening. Be sure to make funny trophies out of toy footballs spray painted gold, or elaborate ribbons and sashes to present to the winners.
First, you’ll need to come up with a product. Now you can make a commercial about chips, or beer, or even root beer…but wouldn’t it be more fun to make a commercial about, say:
- Breath mints for dogs
- Cotton candy flavored tortilla chips
- Chocolate covered, well, anything
- The atomic scooter
- Chicken fried banana snacks
- Brownies n’ milk breakfast cereal
- Ice cream soup
- Acid blasted technicolor sour balls (that actually send you to outer space)
Yes! It is! So, grab a notepad and scribble down a few ideas until you come to the one that absolutely must be made, and advertised, during the Super Bowl.
Once you have your product nailed down, it’s time to come up with a slogan. We all know the classic taglines, like “Don’t Leave Home Without It,” or “I’m Lovin’ It.” These slogans will help your viewers to remember your awesome product every time they hear the tagline. So put your thinking cap on a come up with a doozy! Here is a list of more classic advertising slogans to help spark some ideas.
Next, come up with your “story.” What are you going to show in your 30-second spot? Write a script featuring your product.
Then comes casting. You’ll want to get a huge star to promote your product, so enlist the dog, the cat, a neighbor, some stuffed animals, or even a tree with giant glasses or a Mr. Potato Head-type face, made to look like a spokesperson.
Finally, collect the all-important props and costumes, grab your video camera, and start filming.
Screen the finished product after the game and give prizes for the most creative, most persuasive, most funny.
Finish up, and offset all those salty Super Bowl snacks, with a sweet dessert.
Enjoy the game!